Authenticity Is the Key to a Successful Start Up

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After that fateful peterea summit, tyra didn't just execute the plan. She carved out an entire lane for herself. This pivot and personal branding was critical to shaping the next phase of tyres career. As her mother advised, she pivoted away from the world of cotur and towards outlets with wider main stream appeal.

To succeed in the modern business environment, you need to strut your stuff: to cultivate a personal brand that supports career growth. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that has enabled her to make multiple pivots, building fame, wealth, and meaningful impact on the issues that matter most to her. Startups can come and go, and so can employers. In our very uncertain landscape, the thing that remains constant is YOU: how you solve problems, how you learn from mistakes, how you build networks and relationships. And what you stand for. At its core a personal brand is a promise to a solution – and everyone, from your customers to your investors to your extended network, will want a clear and compelling picture of who you are and what you bring to the table. Cameo appearance: Andy Cunningham (Cunningham Collective).

Read a transcript of this interview at: https://mastersofscale.com/tyra-banks/

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