2min chapter

Beautiful Misfits cover image

TKE: Creating a new kind of business - with James Watt

Beautiful Misfits

CHAPTER

Carbon Is Our Problem, So Let's Fix It Ourself

We thought we were doing our bit for the planet. We'd taken plastic out of our supply chain and rebuilt retuerdays in america, australia and germany to reduce distance we were sending beer. But over the course of that evening, i came to the thec in a biting realization that what we were doing wasn't nearly, nearly enough. Our carbon is our problem, so let's fix it ourselves. So we bought over two thousand acres of the scottish highlands,. For next year, we got start planting one million tees, take ate one of the biggest native odlea forests everytate, from stratch in scotland. The

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