The Importance of Market Knowledge in the Real Estate Industry

Hector: It's a real challenge to change any industry's business model. Ron, I've done some work with some wealth planning firms and I've seen all sorts of different models. The customers have only been taught that paying the finance professional, it's only a function on how much money is being moved around. Costco specifically chooses products that they feel are good. And that Costco has done a good job at marketing that.