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The Holy Grail of Content Marketing
I think i think about marketing in terms of communication more. If i'm applying it to my own business, i often talk about how do i communicate this idea? I feel like what you are describing is really the holy grail of content marketing. Where you are really trying to meet people where they are,. To communicate what you are saying in a way that will deeply resonate with them and inspire change. And i think that is the thing that scammy spanmy marketers just sort of can't do ey.