A World Under the Influence
Why It Matters
The Shift from Gatekeepers to Influencers
This chapter examines the transformation of news media from traditional monopolies that controlled information to a fragmented landscape shaped by social media and individual content creators. It discusses the challenges of credibility amidst a diverse array of voices and highlights the growing influence of young, informal influencers over established news outlets. The chapter also explores the financial dynamics between traditional journalism and influencer culture, emphasizing the evolving media consumption habits among younger audiences.
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