Deterministic, Probabilistic Measurement, and AI

In this conversation, James Avery and Mark Grether discuss the innovative advertising strategies being developed at PayPal, leveraging unique transaction data to create a differentiated advertising business. They explore the challenges faced by retail media networks, the importance of measurement and incrementality, and the future of commerce media in the context of AI advancements. Mark shares insights on the growth strategies for retailers and the significance of maintaining consumer relationships in an evolving digital landscape.