6min chapter

The Loop cover image

How to effectively craft messaging for targeting different sizes of organisations with Anthony Pierri, Co-founder of Fletch

The Loop

CHAPTER

The Search for the Right Tool

The chapter details the speaker's journey to find a specific tool for video-related tasks, highlighting the challenges faced due to lack of familiarity with the category. It also delves into the significance of distinguishing between features and benefits in messaging, advocating for leading with features and capabilities for clearer communication.

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