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24min chapter
Hypothesis-Driven Marketing Strategy, Efficient Growth, and How to Hire Product Marketers with Trinity Nguyen
The Long Game
Efficient Growth Strategies in B2B SaaS Marketing
The chapter discusses the shift towards targeted marketing strategies in B2B SaaS, emphasizing the need for leadership to adapt and focus on what works effectively. It explores market sentiment and the outlook for 2024, with insights on preparing for IPOs and a healthier approach in the SaaS world. The conversation touches on product marketing responsibilities, branding considerations, and the effectiveness of personal relationships in driving business growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode