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S03.EP18 - Brand Positioning with Ulli Appelbaum
JUST Branding
How Do You Manage a Consulting Assignment?
Karriyaki: I think Jacob and I would both agree that we've got to go beyond the superficial. You know, particularly after maybe you've taken a gig or accepted a project. How do you deal with that? It's just a genuine question for me. And ironically, it's not always the people, all the people who agree with you. So instead of thinking about the benefit of your product, think about all the reasons why consumers should hate your product. The only thing that is imperfect about our product is the patient. That is the only problem with our product, a patient moving.
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