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EP 63: Mastering Megaprojects: A Chat with Prof Bent Flyvbjerg

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CHAPTER

How to Simulate Your Business

Start by reading about people who do it that way. Ed Catmull used to be the CEO of Pixar and Disney Animation Studios, he's written a book called Creativity Incorporated. And anybody who thinks that's only relevant for making movies are dead wrong is relevant to any business. When you come across people who look like they know how to do these things, talk to them and find out how they do it. You just think about what is it that I'm going to do now? How do I simulate it now? How could I simulate what I'm doing?

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