#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok
DTC POD: How The Best Brands Are Built
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TikTok - The Biggest Blessing in the World
TikTok spent about two thousand dollars in marketing in our first month and did about two hundred and eighty thousand dollars in revenue which is one of the craziest row-houses like i've ever heard of. We were getting suspended left on right on every single ad platform we had no choice but to go this organic route that we're going so it's been the biggest blessing in the world. If you can hit organic then like you don't need to pay for every incremental thing you've invested in organic and it's going to pay you back by growing organically which is amazing. You know just to add to that it was it was so designed for TikTok that we literally can't run
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