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039: Good Designers are Good at Business with Joe Leech

User Defenders – UX Design & Personal Growth

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The Importance of Predictive Behavior in Design

David Demorey is a product manager for Adobe Typekit. He says the more we understand people and behavior, the better our designs are going to be. "If you don't know enough about how people think and behave and feel, you're not going to be a successful designer," he said.

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