The Importance of Predictive Behavior in Design

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

David Demorey is a product manager for Adobe Typekit. He says the more we understand people and behavior, the better our designs are going to be. "If you don't know enough about how people think and behave and feel, you're not going to be a successful designer," he said.

Joe Leech shows us how psychology helps frame what we’re seeing in user research. He articulates why the superpower we need is understanding how business works. He inspires us get out of our seat and talk to executives in the organization more about the business. He also challenges us to not just always be shipping, but always be shipping the right things.

Secret Identity/Origin Story (4:39)
Biggest Superhero (14:50)
Biggest Failure (22:37)
Awkward Testing Story (30:03)
Design Superpower (32:03)
Design Kryptonite (33:34)
Design Superhero Name (36:52)
Fight For Users (42:03)
Psychology & Design (43:05)
Habit Of Success (49:48)
Invincible Resource (51:26)
Book Recommendation (54:40)
Best Advice (57:49)
Contact Info (59:46)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/039

This episode is brought to you by Adobe, makers of XD. Try it free at userdefenders.com/xd

Get your FREE audiobook from Audible at userdefenders.com/freebook. No commitment. Cancel in 30 days, and you won't be charged. The book is still yours to keep.