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How to measure product-market fit with the REV model — Artem Kroupenev

In Depth

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How to Set Metrics for Product Market Fit

For us it's land and expand we're landing an expansion and we should see above 100% net dollar retention in that space. For land the metric is four quarters of increasing revenue in the segments that we defined. We also take into account other means of exchange of value meaning that if we're getting testimonials around marketing referrals advisory lighthouse sites and so forth we take that into account. The last bucket is value and value is divided into two parts one is operational value for the customer and the second bucket is satisfaction.

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