Political Leader Evaluations on Instagram and Emotions in Covid Crisis Communication, with Dr. Jenny Lindholm
Social Media and Politics
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The Results of the Eye Tracker Study on Party Leaders
The study looked at where people were looking in photos of party leaders. It found that the professional images captured the viewers' attention. There was also a difference in the time spent looking at the body of the female leader. Even if subjects paid equal amount of attention, there were actually some gendered viewing patterns when you take a closer look at what it is in the images that the viewers focus on.
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