How to Think About Social Capital

I think, you know, step one when you're working on a community based project is to brainstorm who's the most underserved. If you have a platform and an audience, then you can do it every month. But if you don't, then it's about who's underserved and how you create something that is interesting for that community. I'd love to hear Greg first because I'm feeling these things out at myself, but I don't know that I have strong theories. He might have a better sense based in practice and previous success.