Understanding Apple's Identity and Challenges Ahead

For years, Apple had a clear identity: It was the world’s best devices maker. Today, the company is trying to balance that identity with a new emphasis on software and services. To discuss this shift and what it means for Apple’s future, I sat down with my favorite Apple writer, GV Partner M.G. Siegler, who once covered the company for Techcrunch and continues to write about it on Medium while still working his day job.