4min chapter

The Digital Marketing Podcast cover image

Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)

The Digital Marketing Podcast

CHAPTER

Injecting Personality into Branding

This chapter highlights the significance of adding personality and emotion to branding and marketing, moving away from bland corporate practices. The speakers use recent conference experiences to illustrate how engaging tactics, such as giveaways and storytelling, create memorable connections with consumers.

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