AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
26min chapter
A confusing time for mass brands
The Rebooting Show
Navigating Performance Marketing and Brand Demand
This chapter examines the interplay between performance marketing and the creation of genuine brand demand, arguing that the former often exploits existing demand rather than fostering it. It discusses the challenges brands face in adapting to the digital landscape and maintaining unique identities amidst commoditization and competitive pricing. The conversation highlights the critical role of storytelling and consumer connections in sustaining brand relevance and authenticity.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode