This week, we welcome hero activist Zoe Rosenberg, who generously joined us amid her ongoing legal battle to discuss Direct Action Everywhere’s campaign against Petaluma Poultry. Zoe provided valuable context about the deceptive marketing of this Purdue subsidiary, which claims to offer “free range” and “organic” chickens while investigations reveal deplorable conditions. She shared her personal journey from early investigations to her brave June 2023 rescue of four sick chickens from a slaughterhouse, an act of compassion that led to her arrest and upcoming felony trial beginning May 16th. Despite facing harsh pretrial conditions, including an ankle monitor and travel restrictions, Zoe remains steadfast in her commitment to the power of open rescue and animal rights activism.
- Petaluma Poultry uses cartoon chickens and pastoral imagery in marketing, while DXE investigations documented birds suffering in factory farm conditions
- After years of reporting animal cruelty to authorities with no action taken, Zoe rescued four chickens requiring urgent medical care from Petaluma’s slaughterhouse
- The rescued chickens (Poppy, Ivy, Astrid, and Azalea) were suffering from parasites, respiratory infections, and injuries, that received immediate veterinary attention
- Zoe now faces one felony conspiracy charge and four misdemeanors for her open rescue activism, with her trial beginning May 16th in Santa Rosa, California
- Supporters can attend the trial (register at dxe.io/register) or sign the petition at righttorescue.com to stand with Zoe and the right to rescue animals in need
ABOUT OUR GUEST
Zoe Rosenberg is the founder of Happy Hen Animal Sanctuary, a sprawling farm animal rescue on the Central Coast of California that has saved over 1,000 animals. She is an organizer, lead investigator, and social media coordinator for the grassroots animal rights network Direct Action Everywhere. In recent years, Zoe has been awarded the Youth Activist of the Year Award from the National Animal Rights Conference and the Paul McCartney Veg Advocate Award. She has delivered a popular TEDx talk about her ongoing activism. Zoe is currently a student at UC Berkeley where she is studying social change strategy.
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