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8min chapter
#035 - Reviving Iconic Brands: Lessons from Banana Republic and Esprit
The Creative Mindset
Marketing and Branding Strategy Insights
This chapter explores the transition from unique selling propositions to point of view in branding, the significance of an inside out culture approach, and the integration of performance marketing with brand marketing. The speaker shares examples from their time at Banana Republic to illustrate the success of a clear brand point of view, and emphasizes the importance of not separating performance marketing from brand marketing for achieving results.
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Discover
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