The Chinese Coffee Giant Taking on Starbucks
The Journal.
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Luckin Coffee's Ambitious Strategy in the U.S. Market
This chapter explores the differing market strategies of Luckin Coffee and Starbucks, highlighting Starbucks' established presence in the U.S. and Luckin's emerging potential despite its limited number of stores. It also discusses Luckin's ambitious growth plans and strategic approach to entering the American market.
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