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Semfor's Justin Smith on the need for a new global news brand

The Rebooting Show

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The Semaphore, the Multi Platform Approach

In 2022, most stories have or require some sort of global context. So we're going to embed that into every story. And then we introduce a section called the reporter's view, which is actually allowing the reporter to actually analyze very openly to the reader. This is actually what this experience reporter thinks of this subject. And finally, we anchor all of that at the end in a sections called the view from, which is meant to provide to provide global context. Will they all work? I'm sure some will and some won't. But obviously, this is a moving experiment of some sorts, like any startup should be.

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