Towards A More Ethical Fundraising Culture – John Hall (Apex Strategies)
Campaign Trend Podcast
00:00
The Conflict Between Raising Money and Building Relationships With Supporters
John Avlon: It's telling that people don't understand the practicalities of what's going on. He says Republican candidates are being massively outspent when it comes to individual television ads, which just kill Republicans who rely on super PACs for help. Avlon: The first step is identifying people that could become donors and then converting them over to donors. And if we actually start building kind of those relationships, giving updates will have a bigger impact than raising money," he said.
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