The Usability Test: A Qualitative Test

I think you could use this for analytics because you can, you can actually infer intent from certain behavior on the website. For example, if you do have, I mean, we're getting very close to kind of conversions here. If you do know that the task is to buy, I don't know, sign up for a, for a newsletter, just that, right? These are very specific goal page. And then you can work out how many pages it is to that point. You can work out that the people that have, people that have made have actually converted,. Then those ones you definitely know that their intent was to complete that. So you can look backwards across their journey and