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9min chapter
Levi's CFO on Earnings, GLAAD CEO on Spirit Day
Bloomberg Businessweek
Shifts in Denim: Levi's Strategic Evolution
This chapter explores Levi's adaptation to post-COVID trends in denim, emphasizing a casual lifestyle with wider fits and expanded lines. It also discusses the brand's financial performance, market challenges, and a partnership with a cultural figure aimed at enhancing visibility and sales.
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