The film was about social media, which ironically is the first thing almost everyone did as they posted about it on social media. When tim cook announced apple's basically privacy protecting features that sort of go after the surveillance base business models that are the problem, he actually said in his speech, we cannot allow a social dilemma to become a social catastrophe. I mean, i know, i remember getting emales from political friends in washington, d c, saying how much social dilemma had changed the conversation. There'se just a hundred stories like thisa, i love hearing you rattle through those.

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