What Does Wirtle Just Teach Us About Shareability?

Virality makes sense in the context where sharing is part of the value that is being created. But it doesn't make sense for everyone and so if that word of mouth, that sharing component is something you think is an important part of your business,. You really want to be thoughtful about are there tools or mechanisms like those colored boxes that allow people to share it in such a way that it's easy and fun.