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Punching back at the NRA with Sacha Baron Cohen and Leo Burnett, Chicago

On Strategy Showcase

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Then Isas Yea, That's a Throwaway Thought

Sae: We had to create a fictional school overnight nwe couldn't just create any school eadtat. So we, we came up with the name james madison academy because jamesmadison was one of the original authors of the second amendment. And so part of that decision making was, ok, should it be a ted cruise level politician, or should it be n r a,. and even the wan la pierres of then r a, there radar is up for for this kind of thing. How do you get david kendo agree to this and and john lot what's hat? Who approaches them? What's this? What's the pitch? Yes?

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