Harnessing Generative AI for Enhanced Content Creation and Data Representation

Accurate clinical insights depend on more than just throwing a large language model at a problem. Data normalization and structured medical concepts shape how AI delivers precision in healthcare coding, clinical decision support, and patient care. Mika Newton, CEO of xCures, and Rajiv Haravu unpack how proprietary medical content, editorial policies, and knowledge graphs provide essential context that LLMs alone cannot offer. Learn why healthcare organizations still rely on medical code sets for reimbursement, accurate ICD-10 coding, and decision-making workflows - and how AI-driven agents may soon accelerate ontology creation, dictionary migration, and terminology mapping. Discover actionable frameworks and expert perspectives on leveraging AI in clinical environments to minimize hallucinations, enhance accuracy, and maintain relevance in a rapidly evolving healthcare landscape.