The s curve is something that was originally popularized by everett rogers, you know, 60, 70 years ago. He used it to figure out how quickly an innovation would be adopted. I had this big insight when we were using it at our investing that i was doing with clayton christianson the late clayton Christianson,. i'm at the harvad business school. It makes it a lot easier to take on something new, cause you know where you are and then you know what's next.

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