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The Dating App Paradox: Low Success Rate, Booming Business

The Morning Brief

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Dating Apps and Dating Fatigue

In terms of business model, dating apps have actually cracked the code. Rejection cuts deep but this is not a problem of just dating apps and dating fatigue. This is a problem of commoditizing love. There is no formula or algorithm which can explain why some people find their forever partners and why some don't. Human attraction is organic and dating apps are merely a tool to meet potential partners.

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