Shane Smith
Tetragrammaton with Rick Rubin
Navigating the Media Evolution
This chapter explores the rise of a news organization through digital media, focusing on key events such as their partnership with HBO and a unique basketball event in North Korea. It highlights the challenges and triumphs of adapting to the media landscape, including the competition with giants like Google and Facebook. The discussion also touches on the strategic decisions made to acquire distressed media assets and the shifting dynamics of audience engagement in the era of social media.
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