Ryan Law is a thought leader in the truest sense of the word.
His philosophies are years ahead of their time and his work frequently challenges what content marketers believe content can do for a company.
Through the Animalz blog and podcast, his thoughts have shaped many of my own perspectives, and countless others as well.
That's why I tried not to fanboy during our conversation.
💬 Some things we talked about:💬
👉 Applying more rigor in the content ideation phase
👉 The role of A.I. in content marketing
👉 Thinking beyond SEO
💭These were our favorite quotable moments: 💭
"A good idea is something that can survive bad writing, but the inverse of that is never true"
"You have to inhabit the role of a very critical reader every time you're writing something. You have to poke holes in it wherever you can. You have to be so brutally self-critical with what you're writing, because if you don't do that, the reader will do it for you. And because of the asynchronous nature of reading, writing, you have no recourse at that point.
"Anytime you make a point or use an example, don't just do one, do it three times, because you're proving that your argument is not reliant on a single edge case, like a freak of nature, some fluke event, you're proving that you have like a whole body of things that validate what you're saying."
Join us in this insightful episode as we welcome Ryan Law, VP of content at Animalz, a renowned content marketing agency. Ryan walks us through the development of his content marketing philosophies, emphasizing the transition from an exclusive concentration on SEO-driven content to a greater emphasis on generating powerful ideas and original articulations. Learn how a strong concept may overcome substandard writing, whereas a weak concept cannot be saved even with outstanding writing skills. Learn insightful information on the creation of content, the use of AI in content marketing, and the necessity of thinking outside the box of SEO.
In this episode, you will learn the following:
- Focus on improving the process of generating better ideas right at the beginning of your content marketing workflow.
- Recognize that content marketing is a collaborative field where multiple experts contribute their insights.
- Assess whether your content has expanded readers' understanding of the world or a particular topic.
- When creating content, consider whether your articles contribute to a greater understanding of a subject matter.
Watch Ryan edit live:
"A.I. is going to radically change content marketing." | The Cutting Room ft Ryan Law
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