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EP53 | The Path to Personal Growth Through Adventure with Rebecca Donaghe, Global Adventurer and Filmmaker

The XOVERLAND Podcast

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The Importance of Off-Roading in Advertising

Nina Barlow is a four wheel drive specialist for this content that we're creating for GMC their new GMC Canyon at 4x. We really wanted it to be authentic. All public trails usually we get to cheat and go on private land but for commercials and other shooting. This is all had to be authentic public trails. The response from consumers the response from us as as the real off-roaders and over land. Anyone who drives off payment, our response to how they're representing the vehicles in those scenarios has made a difference.

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