In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google's emphasis on firsthand experience and expertise also plays a role in Reddit's success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
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(00:00) Today’s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
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(00:13) Reddit's historical lack of growth in organic traffic
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(01:15) Factors contributing to Reddit's recent increase in organic traffic
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(02:26) Potential impact of AI-generated content on Reddit's success
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(03:03) Importance of curated and voted UGC for SEO
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(03:46) Google's focus on verifying the authenticity of content
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(04:30) The significance of experience, expertise, authority, and trust
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(05:04) Actionable steps to demonstrate double eat for SEO success
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(05:22) That’s it for today! Don’t forget to rate, review, and subscribe!
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