Interview with Phil Rosenzweig, Author of The Halo Effect
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
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The Soul of Enterprise
Professor Phil Rosenzweig of IMD in Switzerland talks about his book, The Halo Effect. If I were running a company, I would do benchmarking to see what others are doing," he says. But never imagine that benchmarking is going to be the basis for you to be better than others,. He adds: "Success in a competitive market setting means you have to do some things others are not doing"
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