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6min chapter
EP 25 - How To Audit Your Ecommerce Brand's Marketing (And Spot Common Mistakes)
Adspend with Ash Melwani and Rabah Rahil
Ads End, Is It Congruent?
What goes into making a good ad is congruency between the ad, destination page, et cetera. People need to have the hooks angles that like three seconds, the thumb needs to stop you in your tracks? That's step one. Step two is what are you sounding like? Why should i be interested? Right? And i think we're really naiing that with that with that post-purchase experience.
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