The f t's political editor George parker talks to us about climate change activists' new strategy. Activists are targeting the ad industry for 'green washing' their images of fossil fuel companies, he says. They're using social media campaigns and open letters to call out those industries that they feel are not changing fast enough. And if you can persuade these young idealistic types who've grown up with the climate movement, then you may manage to revamp them faster than other firms.

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