5min chapter

Marketing Against The Grain cover image

Ranking 2023's Top 6 Marketing Strategies

Marketing Against The Grain

CHAPTER

Is There a Trend in CPMs?

Kieran Sittmey: Sales models are built on 50 to 70% of the sales team hitting quota. Over time, you can see that's become much, much worse within tech. He says companies are consolidating and trying to get down to one service provider. Event production costs are up 20 to 45% depending on the market according to event experts he knows.

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