MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Real Possibilities of Real-Time Data -- David Finkelstein // BDEX

MarTech Podcast ™ // Marketing + Technology = Business Growth

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I Think the Technology for Using Data in Real Time Is in Its Infancy

I think thatt the technology for using data in real time is still in its infancy. There are a few limited ways that its being used in real time to day, but i think that you will see that grow significantly over the next ten years. And again, this is why we built the platform, because not just knowing that you are near by, just knowing that alone is not enough to make you become a customer.

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