Theory of Change Podcast With Matthew Sheffield cover image

Theory of Change #069: Elisa Shearer on why people listen to podcasts

Theory of Change Podcast With Matthew Sheffield

CHAPTER

The Most Popular Reasons People Listen to Podcasts

29% of listeners say that they turn to podcasts to stay up to date about current events. Two-thirds of listeners, when we ask, are you hearing about the news on the podcast you listen to? And we let people define that for themselves. So there's a lot of kind of, it's almost passive consumption. That's what it looks like.

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