Is Music PR Worth It Anymore? Can AI Replace Sync Music? (Ari Q&A Part 6)
The New Music Business with Ari Herstand
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The Business Model of Music PR
Most publicists charge an arm and a leg for their services, whether they're successful or not. The business model of paying thousands of dollars a month to publicists is what I struggle with so much. If you have money to burn, sure, that can be helpful. But unless unless you're an artist, a mid-level artist, that is going on tour and you want to, you know, contact all local media... then it might be worth hiring a publicist. It's just shame anyone has to call them out because this isn't meant to harm anyone.
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