The Anatomy of a Breakthrough

Adam Alter reveals the secret to breaking yourself out of any rut. 

— YOU’LL LEARN — 

1) When it pays to lower your standards. 

2) The question to ask for better insights. 

3) The essential skill to accomplish your goals. 

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— ABOUT ADAM — 

Adam Alter is a professor of marketing, and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business. He also holds an affiliated professorship in social psychology at NYU’s psychology department. In 2020 he was voted professor of the year by the faculty and student body at NYU’s Stern School of Business, and was among the Poets and Quants 40 Best Professors Under 40 in 2017. Alter is the New York Times bestselling author of two books: Drunk Tank Pink and Irresistible. 

• Book: Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most 

• LinkedIn: Adam Alter 

• Twitter: @adamleealter 

• Website: AdamAlterAuthor.com 

— RESOURCES MENTIONED IN THE SHOW — 

• Book: Goodbye, Columbus: And Five Short Stories (Vintage International) by Philip Roth 

• TED Talk: Why our screens make us less happy 

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