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19: Lead with a concise financial story, follow up with your passion

Build With Rob

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Securing Funding and Building a Community

This chapter discusses the best approach to secure funding for a project, targeting high net worth individuals who can be convinced of something special beyond just a return on investment. It also emphasizes the importance of building a community of supporters through online advertising, digital marketing, and influential connections. In addition, the chapter touches on knowing when to scale your business by understanding product market fit and consumer preferences.

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