Senior Agencies Reporter Brian Bonilla (Ad Age) joins Geno Schellenberger (Breaking and Entering Media) for a Labor Day special covering the biggest shifts in the agency world, from AI tools to in-housing trends to indie shops scoring major wins.
What you’ll learn in this episode:
Why brands want agencies as in-house enablers (creative consulting + AI guidance)
The latest on Dentsu’s shake-up and what it could mean for the market
Why T-Mobile pulled creative in-house and who’s still on the roster
How Opinionated won Shake Shack and what that pitch looked like
The RTO model with receipts: Motion Agency’s 88 WFH days
Big people moves: Asia West exits W+K Portland after 17 years
The rise of pitch theater (yes, one agency built a fake White Castle)
NYC culture checks: Mojo Supermarket’s new space, Mechanism at Hudson Yards
⏱️ Timestamps
00:00 Labor Day cold open
01:05 Rapid fire: creativity, inspirations, J. Cole for a dollar, Invincible on Prime
04:40 Favorite city and travel take
06:10 Best recent read: robot vacuums + RoboRock Q5
09:10 Streetwear chat and Whatnot finds
11:20 Agency model shift: enabling in-house teams + AI guidance
15:20 Who’s gaining momentum: Brandtech, Known, PMG, ITG
17:10 Dentsu’s bankers and international options
20:05 T-Mobile in-housing and creative roster
23:10 Opinionated’s Shake Shack win explained
26:10 QSR round-up: White Castle, Dairy Queen, pitch theater
29:15 Motion Agency’s RTO model with data
33:10 Asia West exits W+K Portland
35:00 NYC agency spaces: Mojo, Mechanism, Dumbo vs. Chinatown
38:00 Tease of the next B&E project
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