i want to focus on this marketing bit for a second ad, which i know is kind of likea a favorite topic of yours. And you sort of highlight et earlier how most people, many people, are not really great at presenting them es in an appealing way. I was wondering if you could kind of talk a little bit more about that, in terms of what you mean by good marketingYes. The metaphor i use for it is to think about the ladder of commitment, ok? Let's say that the ladder has ten rungs, and the tenth rung is wedding bells,. Or some form of enduring commitment to that other person.

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