4min chapter

Idea to Startup cover image

Whisper Ideas

Idea to Startup

CHAPTER

Founders Working on Whisper Ideas Are So Dangerous

Every start up idea is like an hour glass filled with sand. The minute you start pursuing an idea, you flip that hour glass over. Fit the sand in your hour glass buys you precious time learning the nuances of the market or problem. You get to focus on a small group of people and build them something specific. Logical is good. Overwhelming external validation is good. Don't let some one else beat you to this. There's no need to whisper if you're the only one who can actually do it.

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