CSM Practice - The Customer Success Podcast cover image

Reduce Churn by 15% with This Simple Approach!

CSM Practice - The Customer Success Podcast

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Revamping Customer Retention Strategies

This chapter explores the strategic shift in managing customer retention, emphasizing proactive communication around contract renewals to boost retention rates. The discussion covers the challenges faced by customer success managers, the importance of using tools like Salesforce for data tracking, and the need for a systematic approach to enhance gross and net revenue retention. Through a detailed three-step renewal process, the chapter illustrates how improved engagement and planning can lead to significant increases in renewal rates.

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