Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
The Allure of Scarcity: San Sebastian's Tortilla
This chapter explores the culinary culture of San Sebastian, highlighting the unique tortilla at a popular Pincho bar that generates long queues due to its limited availability. By examining the psychology of scarcity in marketing, it reveals how supply constraints can enhance product desirability and brand perception.
Play episode from 14:26
Transcript
