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57 // Messaging with Hilary Maloney
Metamuse
Brand Marketing
Ito rigt, thinking about apples kind of marketing and brand and whatever, also makes me think of their pretty famous, i think, steve job led, campaign, think different. And that would be pure brand marketing, right? It exactly doesn't show their product at all. But back when they were the very small david to the microsophic dintel pc goliath, that was great messaging. A basily said, being not in the majority, being one of this come smaller group, is something desirable. You stand apart.
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